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      1. Koupon Insights

        The most advanced consumer insights engine in the c-store industry.

        Koupon Insights

        The most advanced consumer insights engine in the c-store industry.

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        View Purchase ?
        Trends

        Koupon’s tools help marketers understand how, where and when c-store consumers shop for a product.
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        Monitor Store Performance

        Real-time dashboards keep c-store operators informed about key performance metrics and industry benchmarks.
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        Launch Data-?Driven Campaigns

        Machine learning models leverage historical data to recommend high-impact mobile offers and in-store promotions.
        powered by
        1,923,203,192

        Consumer Transactions


        Understanding Your Shopper

        Analyze Your Shopper, Take Action, Repeat

        Evaluate consumer patterns across products, stores and digital channels, and use these insights to create campaigns that change behavior and grow sales.

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        Retail Channels

        Know where consumers are shopping and launch campaigns accordingly.


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        Media Networks

        Understand what media channels reach consumers and influence sales.

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        Brand Channels

        Identify loyal consumers who engage with brand channels.


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        Physical Stores

        Understand how consumers purchase products when shopping in c-store.

        Introducing Koupon OfferSight

        Take the Guesswork out of Promotions

        Koupon OfferSight is the first-ever predictive engine that recommends offers and promotions for c-store marketers. 

        Product Performance

        Insights By Product & Brand

        Koupon helps marketers understand how products perform in stores across customers, stores and digital channels. 

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        Shopper Affinities

        Identify unique relationships between products and categories within baskets.

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        Sales Trends

        Measure the impact of ongoing campaigns by monitoring sales.

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        Purchase Patterns

        Evaluate how seasonality, day of week and time of day affect purchases.

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        Category Share

        Understand your brand’s piece of the pie and identify emerging competitors.

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        Store performance

        Monitor Store Performance

        Koupon provides retailers with tools to evaluate real-time store performance across regions, formats and personnel.

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        View Store Metrics

        Gain fast insight into key traffic, sales and basket metrics across your stores.

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        Benchmark Against Your Peers

        Learn how your stores perform against peers across key industry indicators.

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        Identify Problems, Before They Happen

        Leverage predictive models to highlight negative trends early, so you can respond.





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        Industry Benchmarking

        Evaluate How Your Store or Product Performs Against Its Peers 

        C-Store Retailers

        Koupon anonymizes and aggregates data to demonstrate how your c-store compares to other retailers.

         

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        CPG Brands

        Koupon cleans purchase data to allow you to quickly understand how your products perform in c-store.

         

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